Lexus Enform has launched a new application to iPhone (Download from iTunes), iPod Touch, RIM BlackBerry® and select Android™ phones.
Use Lexus Enform To Plan Trips – Business Meeting Locations – Send destinations to your Lexus
Safety Connect® The cornerstone of the services – Available 24hrs a day x 365 days a year, immediate Assistance service
XM NavTraffic® and XM NavWeather™ – Including XM Sports, XM Stocks and more.
One of the coolest things about the Lexus Enform App is the ability to see nearby destinations with simply entering a search term like “food” for example. Only seconds after launching the Lexus Enform application on an iPhone and typing whatever I’m looking for into the search bar, the application has very specific local search results complete with addresses, phone numbers and information.
Lexus Enform Application Menu Choices
Lexus eDestination Guide – Brochure and How-To
My Folders – Save Destinations To your Vehicle
Vehicle Information – Videos
Mobile Web – Access Mobile Version of The Lexus Website
Dealers Nearby – Where’s the nearest Lexus store?
Roadside Assistance – Need Help?
Lexus Enform App Usage
My Folders
Save important business or personal locations in your folder for easy reference. Once saved they become accessible from the vehicle for use in the navigation system.
Vehicle Information
Access short video clips providing information relevant to your Lexus.
Mobile Web
Find out about new technology from the Lexus website and news about upcoming models in a format optimized for a high quality mobile experience.
Dealers Nearby
Get quick access to the nearest Lexus dealership and find contact information such as the address, phone number and a map to find the best route.
Roadside Assistance
Ask for general help or Roadside Assistance from the Lexus Customer Assistance Center.
How Mobile Applications Can Connect with Customers
The experience on the mobile device is going to become one of the most important places customers will make buying decisions. User experience has become tedious and unproductive with advertising or other distractions while using a desktop computerwill make people choose to find what they want with their phone as opposed to a desktop or laptop.
The younger generation certainly has indicated that instantaneous communication will always gain their attention, but they are quick to sniff out ulterior motives from invasive applications attempting to advertise and market things to them.
In the past, companies used advertising agencies to help broadcast out media and information to consumers about brands and products. Today’s technology is changing the behaviors of consumers to become hungry for direct contact as opposed to blindly filling out information. This act of personal interaction has become so widely accepted these days because of the transparency that people and businesses are realizing exists.
When customers armed with a mobile device that can quickly produce the most accurate and trustworthy information better than any other resource, it’s critical to consider how they intend to use, share and decide based on what they find. Lexus is making a very wise decision in offering an application that simply provides a great deal of information to anyone in need of accessing it.
{ 2 trackbacks }
{ 0 comments… add one now }